EOI Direct

About

Improving the positioning of a market leader.

concept

The fastest & simplest way to obtain a community association certificate of insurance.

strategy

Clarify and integrate the product offering

Create a new identity and website that presents EOI Direct's brand as the best solution for obtaining proof of insurance. The new website is tailored to address the needs of multiple audiences by creating compelling marketing messages for both agents and renters.

Additionally, after interviewing customers and staff, we updated their web application to conform to modern UI and UX standards and better serve their customers needs.

execution

Blue Coast helped to modernize the brand and product - simplifying the user experience and reinforcing the brand attributes.