About

Clarifying a new value proposition across multiple audience segments.

concept

The data grid

strategy

Simplify

Krux's Data Management Platform (DMP) and associated capabilities are expansive and technical. The over-arching goal is to clarify the Krux value proposition in a way that is relatable to their three demographics: publishers, marketers and agencies.

execution

Blue Coast helped define the advantages of Krux product offerings through the use of infographics, icons and simplified messaging. We continue to extend the brand with landing pages, explainer videos and additional web applications.