Krux's Data Management Platform (DMP) and associated capabilities are expansive and technical. The over-arching goal is to clarify the Krux value proposition in a way that is relatable to their three demographics: publishers, marketers and agencies.
Blue Coast helped define the advantages of Krux product offerings through the use of infographics, icons and simplified messaging. We continue to extend the brand with landing pages, explainer videos and additional web applications.
Interactive, functional calculator for engaging potential clients into seeing real-time ROI.