Data clean room technology is a new solution to privacy concerns surrounding the sharing of customer data. As a new concept in the market, a strategy for teaching while promoting Habu's solution, was necessary.
Through content strategy and a new visual design language, Blue Coast was able to develop and execute multiple approaches to the problem to be used in different contexts. The result was a memorable and informative site that substantially increased the company's active leads in the first month after launch.
Habu Overview Video