Full Circle Insights needed to differentiate and increase awareness for their Salesforce native marketing platform. Our communication strategy was to focus on the core emotional benefits of using the product with a lesser reference to the products functional benefits.
Blue Coast helped draw out the emotional aspects of the product use cases and built a positive message using a weather reference that ties back to the product benefits through interchangeable descriptions: Forecast: 100% Chance of Clarity, Visibility, Reliability etc.
Creative Brief
Campaign Applications
Self-running booth video, built using animation effects and transitions within Powerpoint.