Full Circle Insights

About

Bringing awareness to a great product in a crowded space.

concept

Forecast: 100% Chance of Visibility

strategy

Focus on the Results

Full Circle Insights needed to differentiate and increase awareness for their Salesforce native marketing platform. Our communication strategy was to focus on the core emotional benefits of using the product with a lesser reference to the products functional benefits.

execution

Blue Coast helped draw out the emotional aspects of the product use cases and built a positive message using a weather reference that ties back to the product benefits through interchangeable descriptions: Forecast: 100% Chance of Clarity, Visibility, Reliability etc.