menu
The following timeline represents an average project schedule. Your results may vary.
Blue Coast interviews key stakeholders from the client team about the qualities of the organization's brand. We also review the profile of the core users of the site and how the new site will address them. Discussion of the goals of the project as well as details regarding process, timing, content, etc. will be determined. A review of aspirational and competing websites will allow Blue Coast to get a general feel for the likes, dislikes and expectations of the client team.
The Creative Brief is based on the Brand Workshop and Web Site Tour and contains the brand and project briefs as well as the communication strategy for the project.
This phase is focused on ensuring the quality of interactions the user will have with the site by providing a thoughtful structure that matches the needs of your users and your business. Blue Coast will make suggestions based on user research and any data points, to optimize and organize the content to be more accessible to the user.
Blue Coast will work with stakeholders to determine the overall tone and voice of the organization, determine top keywords for SEO and use the sitemap as a framework for a content plan. An outline for each section will be created and submitted. After approval, Blue Coast will complete the content plan. Also included will be high level messaging to drive the page headlines and sub-headlines.
The web site campaign is the “big idea” that aligns brand positioning with visuals to create a memorable differentiator that is extendable to other marketing projects as well. This is usually implemented as the home page hero with variations iterating throughout the rest of the web site. Design directions are created for the home page and a sample second level page. These mock ups are flat renditions of a final page, similar to a screen capture. A minimum of two sets of ideas will be provided.
Revisions to selected designs from above, with two sets of iterations, to determine the finalized design for the site. Using the finalized design concept, the look & feel is applied and customized for the remaining unique pages.
Development of site pages using CSS, HTML, Javascript, etc., as needed in order to display the interaction and functionality of site. Code and page structure is always SEO-optimized.
Blue Coast will configure the server and deploy the selected content management system. The page framework and field sets will be created and content will be entered into the administration system. The CMS calls will be integrated with the HTML templates and a launch plan will be determined.
Browser testing, server deployment, DNS facilitation (typically with Client’s IT department), and launch of the new website.